MILLENIUM HERBALCARE
Millennium HerbalCare is a young and fast growing Herbal Pharaceutical company that offered Yes yes, why not? some of the most exciting opportunities to create communication for its key product - EROZEN - A Herbal Aphrodisiac. The idea stemmed from the insight that ‘penile dysfunction’ was a “lifestyle disease” and a function of stress and poor lifestyle. In order to communicate this we chose to connect with the most likely candidates by targetting high stress professions (eg advertising, media & events) and ran a poster campaign called “THE EMPLOYEE UPLIFTMENT PROGRAM” which was initiated through the HR Departments in the respective firms.
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THE WORK