DesiHangover is a "Conscious Fashion Brand" that produces “Handmade Shoes" from “Ethically Procured Upcycled Leather”. And does so, by reviving the futures of the forgotten cobbler community of Kolhapur. Yes yes, why not? was brought in as a “THOUGHT PARTNER & DESIGN CONSULTANT”. In association with the DesiHangover team we combed through the brand. In our year-long association, we have "REALIGNED, REPOSITIONED & REDESIGNED" several aspects of the brand - from its IDENTITY to its INTERFACE.